THE DESIGN STARTED WHEN...
One of my best friends from college Mitchell Tanis designed a little logo in less than 20 minutes while we were getting coffee. As soon as he showed it to me, I told him, “That is the coolest thing that I have ever seen you design...I want it. Can I have it? Actually, no! I’m taking that design and using it as a logo. That is mine now haha!”
Mitch replied with laughter and just said, “Sure, man. Whatever you want. I just through it together in a few minutes. I don't know why all my best designs are things that I barely work on!” So I claimed this design as my own and played around a bunch with it, adding different textures and changing the font to make it what I like. But Mitch was the real creator of this beautiful, triangular design that I adore so much.
I freaking love triangles! Always have. I swear that when I used to play with those plastic shapes that kids put into those boxes with different shaped holes, I would only try to fit the triangle shape (technically pyramid shapes) into every single hole even though it wouldn’t work. And I didn’t care that it didn’t work because I just loved playing with triangles.
I love triangles and I can’t properly explain why. They just look so friggin’ cool, man! I used to always draw triangles on my arms, wrists, legs, homework, or any surface during high school when I got bored. Whenever someone asks me if I’d ever get a tattoo, I always tell them that if I ever got one, it would just be a 1.5-inch equilateral triangle right on the inside of my right forearm. Then I'd replicate that triangle and have one on the inside of my left forearm but flip it upside down.
When people find out about my possible tattoo plans and my affinity for triangles, they naturally ask, “Why would you want to get a tattoo of a triangle?” Then I’ll yell at them and say, “Because of so many reasons!”
First of all, they look cool. I think we’ve covered that. They’re also the strongest shape in architecture because any added force is evenly spread through all three sides. Isn’t that cool! I learned that while working on a stage crew building sets!
They also look complete and remind me of the infinite and eternity. There’s something galactic about them too! You always see triangular designs incorporated into like space and nebula and galaxies. And who doesn’t love space! But I guess triangles are also used a lot in designs for the Illuminati, but we don’t have to mention that because no one is supposed to talk about the Illuminati; It’s like fight club.
But I think I like triangles mostly because they remind me of the Trinity. Yeah, I know, the Trinity, a cop-out Christian answer. But it’s true! I think it’s a nice little representation of the three equal persons of God working together in a perfect union.
Those are also the same reason’s why I really love Mitch’s design. It’s mostly just a triangle. But I like to look at this specific triangle as a mountain. You can see that this mountain has several paths that one could take to get around it: there’s six straight paths of varying lengths, and one crooked path that is bigger than all the others. To me, those straight, thin paths are like shortcuts that people will try to take in order to get around the mountain as fast as they can. But in reality, shortcuts will never bring you long term success or hapiness. reality, The thick, winding path in the design looks longer. But it will actually be the easier path to take because it’s the clearly the designated path, which you know is safe and sure.
I don’t care what Robert Frost says! The path less taken is not always be the right path to take. Sometimes you need to stick with what you know to be true even though your heart is telling you to try to go your own way because it looks faster and easier. This logo is a reminder to stick to the path that is tried and true, which you know is the best way to reach your destination. This means fighting against your short-term focused mind yelling at you to take the shortcut.
Sometimes the road less traveled is the most fun and enjoyable way to go. I almost always take the path less traveled whenever I am hiking or walking through trail. I mean, it’s just what you do because Robert Frost popularized it and so everyone repeats it. But usually these paths lead me to nowhere really that good.
Since taking the road less traveled has become the popular thing to do, it kind of means that you're being a part of like "the system, man" if you're doing it. So actually, I think you're kind of being more of that cool rebel dude fighting against the establishment and “the man” when you take the road that's been set out! This is not particularly true, but it's fun to think about nonetheless.
I just want to make sure that I am focused on my goal in life. Because if I am not focused on a goal or destination, I will get distracted and try to take shortcuts, that ultimately won’t help me in the long run.
That’s how I gave meaning to my friend’s haphazardly designed logo. And hey, I just might get a tattoo of it. Because a tattoo should be a symbol that has meaning; an invocation to do better; something that reminds you of what’s really important and causes you to better your character. It’s not something you should get on a drunken dare. So if I ever get a tattoo, you better believe it will be a meaningful, dope triangle!